EEA and EU User Consent Policy

PAW & GLORY LTD - EEA AND EU USER CONSENT POLICY

www.pawandglory.com

Effective Date: 21st August 2023

Section 1: Introduction

Welcome to Paw & Glory Ltd ("Paw & Glory," "we," "our," or "us"). This policy outlines our approach to obtaining and managing user consent in compliance with the General Data Protection Regulation (GDPR), the ePrivacy Directive, and any equivalent UK laws. It applies to users in the European Economic Area (EEA) and the United Kingdom. We are committed to full transparency and safeguarding your privacy, ensuring that we provide clear and accessible information about how your personal data and cookies are used.

Section 2: Consent for Cookies, Local Storage, and Personal Data Collection

2.1 Consent Mechanism

By using our website or app, you will be presented with a clear and specific consent notice that explains how your personal data will be used for personalization of ads and how cookies and other local storage technologies may be used for personalized and non-personalized advertising. You will be given the option to take affirmative action to indicate consent by clicking an "Accept" or "Accept All" button.

2.2 Cookies and Local Storage

We use cookies and local storage, including mobile device identifiers, to enhance user experience, combat fraud, and enable both personalized and non-personalized advertising. Where legally required, your explicit consent will be sought. For more detailed information about the cookies and local storage technologies we use, their purposes, and how to manage them, please refer to our Cookie Policy.

2.3 Personal Data Collection and Personalized Ads

You will be informed about how your personal data will be collected, shared, and used for the purpose of personalizing ads, and you will have the option to consent to this use. Your personal data may be used by us and third parties, including Google, for demographic targeting, interest category targeting, remarketing, and other personalized advertising purposes. More details on how your personal data is used can be found in our Privacy Policy.

2.4 Revocation of Consent

You have the right to revoke your consent at any time. Instructions on how to revoke consent for ads personalization, and information to easily reach your ad controls for our site or app, or the general controls provided by Google, will be clearly provided.

Section 2.5: Non-Personalized Ads and Revocation of Consent

If you choose not to consent to personalized ads, we may still use cookies or other local storage technologies for non-personalized advertising. These technologies are used to combat fraud and abuse, for frequency capping, and for aggregated ad reporting. Even for non-personalized ads, we are required to obtain consent for the use of cookies or mobile identifiers, where legally required.

You may at any time revoke your consent to personalized or non-personalized ads. Instructions on how to revoke consent can be found in your Privacy Settings or by following the guidelines provided by your browser or device.

If you have any questions or need assistance with managing your consent preferences, please contact us using the information provided in Section 6.Top of Form

Section 3: Third Parties Collecting Personal Data

We work with various third-party providers, including but not limited to Google, Facebook, and Microsoft, that may collect, receive, or use your personal data in accordance with their respective privacy policies. Detailed information about each party's collection and use of personal data, and direct links to their privacy policies, will be provided.

• Google: Google uses personal data for personalized advertising and measurement purposes. You can learn more about how Google uses information here.
• Facebook: Facebook may use your personal data to provide personalized ads and content, enhance your experience, and for other purposes described here.
• Microsoft: Microsoft uses your personal data to provide, improve, and personalize their products and services, offer targeted ads, and for other purposes outlined in their policy.

Section 4: Providing Information to End Users

We are committed to offering transparent and easily accessible information about the parties using your personal data. Our Privacy Policy contains detailed information about the collection, sharing, and use of your personal data by third parties, including how it may be used for personalization of ads. Additionally, the following links provide information about how specific third parties use your data:

• Google: Google's Privacy & Terms Site
• Facebook: Facebook's Privacy Policy
• Microsoft: Microsoft's Privacy Policy

Please review these policies to understand how your personal data may be used.

Section 5: User Rights and the ICO UK

As a user in the European Economic Area (EEA) and the United Kingdom, you have rights concerning your personal data under the General Data Protection Regulation (GDPR). These rights include:

• Access: You have the right to request access to your personal data.
• Rectification: You may correct or update your personal data.
• Erasure: You have the right to request the deletion of your personal data.
• Restriction: You can request the restriction of processing your personal data.
• Portability: You have the right to request the transfer of your personal data.
• Objection: You may object to the processing of your personal data.
• Revocation of Consent: Instructions on how to revoke consent are provided in Section 2.4.

For more information about your rights, please visit the Information Commissioner's Office (ICO) website. If you have any questions or concerns regarding your rights, you may contact us using the details provided in Section 6.

Section 6: Contact Information

If you have any questions, concerns, or requests regarding this policy, your personal data, or your rights, please contact us:

• Address: 6-8, Freeman Street, Grimsby, England, DN32 7AA
• Contact Person: Lucy Hadi
• Phone: 07555114010
• Email: support@pawandglory.com

We are committed to addressing any inquiries or concerns in a timely and professional manner.